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Unilever Buys Two P&G European Oral Care Brands

Fluocaril and Parogencyl are sold in the pharmacy channel.

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By: Christine Esposito

Editor-in-Chief

Unilever has signed an agreement to acquire the Fluocaril and Parogencyl oral care brands from Procter & Gamble. The deal is expcted to close in Q2. Terms were not disclosed. Fluocaril and Parogencyl are well-known therapeutics brands sold in the pharmacy channel, primarily in France and Spain. Fluocaril specializes anti-cavities products; Parogencyl tackles gum issues. The acquisition will give Unilever a leading position in oral care within the French pharmacy channel as well as str...

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